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Event Marketing

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Based on creativity, powered by strategy, strengthened from experience, and built with engagement in mind, Dickson Media & Events works to cater your event to your unique business goals. 

Intentionality is key in event activation to ensure a space is created where the right connections can be made. Events are one of the best ways to establish your brand’s presence in the community as well as build credibility. Whether you’re exploring ideas for an event, or need someone to make your event vision into a reality, Dickson Media & Events is ready to help.

Knoxville's Largest Kid Party

Each Summer, DME hosts Knoxville’s Largest Kids’ Party at the World’s Fair Park Performance Lawn. This is a fun event for families in the Knoxville community to kick off the start of summer and visit local vendors, play on water slides and bounce houses, enjoy live music and performances, feed animals from the Little Ponderosa Zoo, eat from numerous food trucks, and much more.


Dollywood is near and dear to the hearts of many people in Knoxville and surrounding areas. DME had the opportunity to create several event activation strategies to further build the relationship between Dollywood and the community.

Holiday Mall Tour: DME visited four malls in the Knoxville area over 4 weeks to share about the new Diamond Season Pass and season pass holiday deals, give away prizes, along with giving general information about the park. 

Flower and Food Festival + Food City Tour: Partnering with Food City, DME traveled to a different Food City location twice a week for 5 weeks sharing about Dollywood’s Flower and Food Festival.


Having one location already established in the Bearden area, Pokeworks branched out to Cedar Bluff to open their second restaurant. With many new features, including a Cruise-Thru option, DME created a Grand Opening experience that highlighted the Hawaiian-inspired menu and welcomed guests to the newest Pokeworks.

AB Project

Events play a huge role in the AB Project’s mission. By setting up hydration stations at events, guests have the opportunity to refill their reusable water bottles for FREE, diminishing plastic waste caused by single-use water bottles. Events we’ve been involved with include: 

  • Dogwood Arts Festival 
  • Southern Skies Music Festival 
  • Knoxville’s Largest Kids’ Party 
  • Isle of Man TT Races 
  • Isle of Man Manx Grand Prix

Sevierville Tanger Outlets

Tanger Outlets is a staple stopping point for Sevierville tourists. To engage guests and shoppers more, we planned two different events. Kicking off the spring season, we held a Spring Celebration Scavenger Hunt where guests picked up a scavenger hunt card and visited vendors throughout Tanger Outlets. We held a similar event, the Back to School Bash, celebrating Tax Free Weekend and kids going back to school.

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